fashion brands that work with micro influencers

But by activating 30 to 40 “micro-influencers,” the brand was able to convert at an even higher level. Fashion Brands need YOUR help! Speaking of that, don’t forget to put your email in your Instagram bio and not just in the email button. It’s a simple math. Using agencies can be very helpful to brands that don’t want to deal with finding and reaching out to new influencers. Why brands want to work with micro influencers in 2018 An influencer is an influencer you would say. Their followers are able to see regular people just like them wearing these brands, which gives them the confidence to purchase and experiment with new ensembles. These days if you have even a few hundred or one thousand Instagram followers who care about what you have to say, you might be someone who a brand wants to work with. They focus on high-quality content and can ensure this quality since influencers can only obtain access to the platform by invitation only. A small group of influencers were attracting all of the brands, and as feeds became saturated with promoted activations, followers also became more savvy about picking out … Moreover, it accounts for 86 percent of the total earned media value for the top 30 fashion brands . Influencer marketing works particularly well for the fashion industry because it’s so visual, giving fashion influencers the ability to stimulate the imagination and create new trends. Get to earn real cash, freebies and access to new products. Diego is a fashion blogger and menswear influencer from The Bronx. If you’re still hesitant about working with influencers, you can start out with brand ambassadors. NEW YORK, United States — In a recent survey, 64 percent of marketers said they would prefer to work with micro-influencers (those with 5,000-100,000 followers), versus 16 percent preferring to work with celebrities. Mercedes ran an Instagram campaign with Loki, the wolf-dog and his owner. Brands will also set their rate according to the level of authority they believe you have in your niche. Her style is monochromatic with all of her photos restricted to shades of black, white and grey. This tool comes in the form of hashtags, an element that influencers have to utilize when promoting your brand. Qoints is a repository of real live digital marketing data from campaigns of many of the world’s largest brands. I also believe that the scattering loss for brands is lower. Fashion micro influencers help bridge the gap between runway models wearing designer labels and everyday consumers who have previously felt left behind. 4. However, as most micro influencers work through influencer agencies, brands should keep in mind that pricing works differently depending on which platform they used to hire the influencer. Feedspot has over 100k Influential Bloggers database classified in more than 1500 niche categories. To be clear, I’m not saying that all of these brands work will small creators all of the time. Here are a … media@beautyclout.com. If you’re a retail business or brand that operates within the fashion landscape, here are 5 fashion micro influencers you might want to work with. If you want to work with certain brands you may also want to make connections about the agencies that represent them (more on that in this blog post). If you’re an air conditioning manufacturer for example, then the reality is that the realm of Instagram influencers probably isn’t for you. However, you should never try to force a connection. Her style is monochromatic with all of her photos restricted to shades of black, white and grey. Micro-influencers can be found in almost any sector: they could be focused on health and wellness, food and cuisine, entrepreneurship or fashion and … With the tagline “my style, my excursions, my eyebrows” Mikaela documents her adventures (and the outfits she sports while on them), primarily via her Instagram feed. Since these influencers are already huge fans of your products, you won’t have to spend as much time and effort to convince them to work with you compared to an influencer who isn’t familiar with your brand. Sometimes you really have to click on a lot of pictures to find out if it’s sponsored! With the mass adoption of social media and blogging, the fashion industry is no longer solely governed by fashion magazines and haute couture editors. 64% of marketers prefer to work with micro-influencers (5,000 to 100k followers) compared to 16% choosing to work with celebrities (500k+ followers), according to new research from Activate. Some micro-influencers, in a bid to get an opportunity to work with brands may use unscrupulous means, for instance, buying fake followers. To overcome this problem, luxury brands are taking the influencer marketing route and choosing to work with people who have a large and dedicated following of millennials on social media. Jodi’s content focuses on fashion and beauty and she keeps her email address conveniently located in her Instagram bio. 21. How I found brands that collaborate with micro influencers. Some platforms, like Tribe, charge brands an additional fee to keep the influencer’s content (for reuse) and to use it on other marketing streams. Em has nailed the “pout” pose, better known as duck face. “In comparison, brands need to find a proper search engine to identify ‘micro-influencers’ quickly.” The idea of micro-influencers has already been gaining traction at some agencies. GET PAID. Consumers are looking for peer and influencer reviews above all other forms of marketing, making user-generated content and strategic partnerships with influencers … There are now thousands and thousands of fashion influencers on Instagram, and it's no longer just those with millions of followers who are making a significant impact in the industry. Influencer marketing works particularly well for the fashion industry because it’s so visual, giving fashion influencers the ability to stimulate the imagination and create new trends. Influencers with lower reach certainly have higher engagement rates on average. Some of Vaishali’s brand collabs include top brands that regularly work with fashion influencers, like Sheln, Zaful, Modcloth, Reebok and Blanqi. All you have to do is learn how to pitch to brands as a micro-influencer. 1. This article is going to highlight 3 big companies that are using micro influencers successfully to drive awareness and increase conversion to their brand. "A micro-influencer has the ability to connect with their audience on a deeper level, this is because they are sharing with maybe around 1k-100k of followers compared to large fan base (over 1 million) influencers and celebrities. Influential fans and followers are the best types of micro-influencers to work with, regardless of your industry or niche. A wide range of bloggers–from fashion, to lifestyle, to parenting–joined the campaign to promote Shutterfly’s personalized gift options. However, there are significant differences between micro, macro and top influencers. At Scale, Micro Influencers Provide Your Brand with Invaluable Business Intelligence. Fast fashion brand Mango has also found a way to work with brand influencers. 11.5M subscribers; 1,114,872,477 view Count; Joined in December 2009 Lessons in luxury marketing Today, we see some of the most iconic luxury brands […] IndaHash. As one of the top micro-influencers, she’s worked with brands such as Adidas, and is all about promoting a fit, healthy lifestyle. Some of the brands that tend to work more with influencers are: Fashion companies, such as clothing, shoe, underwear and accessory brands – and not just for women, but for men and sometimes even children. CONS: Influencers cannot send brands proposals; 5. Another 47% said they worked with mid-tier influencers (100k-500k followers) on a regular basis. Jodi’s content focuses on fashion and beauty and she keeps her email address conveniently located in her Instagram bio. Maybe they were testing working with micro-influencers and then they went back to paying mid-tier and mega influencers or maybe it was for a one-off product launch or very specific campaign. Micro-influencers are valuable to brands, their followers are loyal and relate to those with a smaller following. Lots of marketing managers scout for campaigns on desktop and you’ll save them a step by having your email ready to copy and paste into a note for you. The visual appeal of video has made YouTube a main hub for fashion influencers. Everyone is raving about micro influencers these days - from fashion media to some of the finest brands in the business! https://filtergrade.com/25-brands-that-work-with-influencers Visual platforms, such as Instagram, Pinterest and YouTube are predominantly leveraged for fashion-based influencer marketing campaigns. Organic make-up, striking colors on eyelids, skincare and embracing natural hair, these are the trends flourishing amongst niche beauty micro-influencers on Instagram right now. Followers: Instagram (@gianlucavacchi) - 9.4M, Facebook (@gianlucavacchiofficialpage) - 1.5M, Twitter … Imagine having the budget to work with dozens to thousands of influencers at a time. Micro-influencers are smaller influencers who have a following of 10,000 – 100,000. Each micro-influencer campaign deserves its own hashtag strategy. Diego is one of a kind, and is the ideal fashion micro influencer for a menswear brand to work with. David is a photographer, blogger, content creator and social media influencer from Sydney, Australia. To learn about how to be one of the influencers they choose, go here. Sort of Obsessed Adri, the top micro-influencer and blogger behind Sort of Obsessed , has more than 22,000 followers on Instagram, and a like rate of around 5 percent. An influencer that posts across Instagram and Youtube, sharing the make-up brands that help her achieve her glowing look! Various micro-influencers start off as brand ambassadors, allowing you to exchange products for posts. Zoe Sugg. He currently has 41.8k followers on Instagram and has worked with fashion brands like Lacoste, Uniqlo and Frank and Oak. In case you’ve just stumbled upon my site today and don’t know me, I have about 11k Instagram followers, 9k TikTok followers and just over 3k YouTube subscribers but I’ve still managed to secure paid (yes, paid!) Diego loves a well tailored suit and encourages the use of his hashtag #dandyinthebronx. After I hit the 10k mark on Instagram I definitely noticed an uptick in emails that I received from brands and agencies asking about collaborations but many of them are still gifted collaborations, which I rarely take on unless I’m obsessed with the brand and see potential for a paid opportunity later on. Tribe says it is a self-serve influencer marketing marketplace which connects brands with micro-influencers. To help you identify which brands that work with small influencers I made a list of brands that I’ve worked with in the last year. Jodi currently has 73.6k followers and has worked with brands like Town Shoes, YSL Beauty and Rebecca Minkoff. (But I’m always here to help you with pitching, don’t forget to check out my e-book!). ‍ Fashion icons of today come in many forms, and influencers now have the ability to put a brand on the map without ever getting on a catwalk. Jodi currently has 73.6k followers and has worked with brands like Town Shoes, YSL Beauty and Rebecca Minkoff. I also believe that the scattering loss for brands is lower. They are way more valuable to businesses that are interested in actually selling their products as opposed to mass visibility. Brand Monitoring. Connecting brands with all types of influencers across multiple social media platforms. Influencer marketing has become a major part of many brands’ marketing strategy—particularly in the fashion and beauty industries. It launched the #MangoGirls campaign, which saw it partnering with … There are a number of great perks to working at that scale within an affordable budget. However, you may need to work with 30 micro influencers to replicate the results of 3 macro influencers. 4. His content is focused on menswear, lifestyle and travel. According to MuseFind, 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement. I hope this was helpful and feel free to explore the site for more posts about blogging and pitching. Micro-influencers usually do not have contracts, and are looking to find the next cool brand, so they are more responsive to partnership opportunities. Diego is one of a kind, and is the ideal fashion micro influencer for a menswear brand to work with. Fashion icons of today come in many forms, and influencers now have the ability to put a brand on the map without ever getting on a catwalk. Brand: Glossier Category: Beauty Nowadays, pretty much any brand from any sector can (and should) opt for influencer marketing strategies. Social influencers are flooding the digital universe – and for good reason. This is often smaller brands that can’t pay influencers. Luxury brands are facing massive challenges in attracting and retaining customers. 4. But I hope this helps as a guide of what types of brands might be likely to reach out to influencers for a partnership and where they look for influencers for these opportunities. Keep challenging yourself to make more connections, say hi, and create content that brands have to take notice of. Blogger Outreach or Influencer Marketing. In conjunction with Instagram, it is the audiences’ favorite social media for fashion and lifestyle inspiration and expression. I looked at Instagram accounts in my niche with a similar following (around 1,000-2,000 followers) to see what brands they were collaborating with. This platform handpicks influencer to work with brands like Nestle, Uber, Nespresso, and Disney. Dollschino – This London-based clothing store is always looking for two kinds of help: junior influencers with less than 10k followers and brand ambassadors with over 10k followers. Reach thousands of authority bloggers and social media influencers in your domain area. Here are our top picks for fashion influencers on YouTube. This can only be a rough guide, however. These powerful relationships often bring a lot more engagement and conversation compared to someone who has millions of followers, making the micro-influencer a valuable asset to brands. Mikaela has worked with brands like H&M, Macy’s and Bikini Village. FOHR has a goldmine of resources for influencers starting out in this business. This means they are able to engage regularly with their small(er) but dedicated following. Be sure to check out my post on micro-influencers for more info on how you can utilize them for your brand. But the one thing these influencers have in common is their outstanding performance! With the right technology and strategy (that is, micro influencers), you can. Influencers are the new celebrity endorsements. I think that this has a very positive effect on a brand. We pulled data from the HYPR platform, an enterprise-level influencer marketing platform that lets brands and agencies discover, analyze, activate, manage, and measure influencers at scale. Shutterfly, the brand that offers its customers unique ways to create lasting keepsakes with photos, identified micro-influencers to curate their own Mother’s Day gifts by using the service. You’ll find her sharing photos in high profile destinations wearing well-styled outfits and signature lipstick. "Micro-influencer" is a term you hear a lot in fashion circles in 2018 because those with under 100,000 followers tend to have more engaged audiences. If you want even more tips for how to work with brands as a micro-influencer I have another post about that too. You can follow the fitness journey of her boyfriend, Jose, on Instagram, How To Grow Your Event Through Micro Influencers, 5 Fashion Micro Influencers You Might Want To Work With. We will get back to you as soon as we can! The best types of micro-influencers are the ones who are already fans of your brand: that way, the relationship between you both is genuine. 5.5K followers and an average engagement rate of 9.66%. These agencies help to mitigate risk for both influencers and brands. Get paid to talk about awesome products from all types of beauty & fashion brands. Tell us a bit about you and your business. Influencers have been taxonomized: Brands will request macro-influencers (people with a few hundred thousand followers), micro influencers (somewhere between 2,000 and … Gianluca Vacchi. Brands Looking for Influencers Beauty and Fashion Brands Looking for Influencers. German micro influencer Sarah Kuhn agrees: “In terms of the differences between influencers and micro influencers, the followers of micro- nfluencers can, in my opinion, identify better with the people behind them. Also three of these brand deals came from personal connections of people who I’ve met so be sure you’re constantly networking and trying to form connections with people who you want to get to know better. Make sure to follow the blog and join their email list. With her iconic and always painted lips, Em has attracted over 50k followers to her Instagram feed. Influencers have been taxonomized: Brands will request macro-influencers (people with a few hundred thousand followers), micro influencers (somewhere between 2,000 and … Find Sponsorships from leading Fashion Brands for You to Promote on Social Media! Monitor your product name, brand, competitors, keywords, authors, or any other topics. With the mass adoption of social media and blogging, the fashion industry is no longer solely governed by fashion magazines and haute couture editors. David Grr @davidgrr Pitch companies that collaborate with small influencers. At this point in time, the power of the fashion influencer is a vital form of brand marketing. PROS: Big companies like Quest Nutrition and Birchbox are some examples of the brands they work with.Sends payment through PayPal. Diego loves a well tailored suit and encourages the use of his hashtag #dandyinthebronx. ... Brands want to work with influencers that share the same target audience, so partner with brands that do that. Influencers exist in all shapes and sizes. 5. deals with brands that I love and was excited to work with. There are a number of great perks to working at that scale within an affordable budget. Are you regularly reaching out to form connections with the people who work at brands so that when there is an opportunity you’re top of mind? Models, athletes, fitness bloggers, and travel Instagrammers were also posting photos with Frank Body products. Jodi and her boyfriend are total couple goals (he’s a micro influencer as well). It depends on the niche you work in, and the individual brands you approach. Fashion and beauty companies have created a stomping ground on Instagram — but brands in other verticals leverage micro-influencer marketing as well. Meanwhile, nano-influencers (< 5k followers) are capturing a smaller chunk of interest at 26%. Their posts usually correlate to a particular niche, or passion – beauty, NEW YORK, United States — In a recent survey, 64 percent of marketers said they would prefer to work with micro-influencers (those with 5,000-100,000 followers), versus 16 percent preferring to work with celebrities. Sometimes, major influencers are also under contract with certain brands, which limits the number of brands they are able to work with, in turn making it even harder to partner with them. Without further ado, here are our beauty micro-influencer picks of 2020: @Zolicouture. Often times, you can see influencers working with them who have less than 10K followers. They are the ones sending free product to Instagram influencers/small blogs. If you’re a retail business or brand that operates within the fashion landscape, here are 5 fashion micro influencers you might want to work with. For the time and money it takes to work with five macro-influencers, you could be working with twenty micro-influencers. All you have to do is learn how to pitch to brands as a micro-influencer. FOHR.co. Big name brands like Google and Chrysler are increasingly utilizing micro influencers as part of their marketing campaigns. Brand: Bandelettes Category: Fashion Posting platform: TikTok How we got connected: they reached out to me via email View the post on TikTok. Don’t believe me? We use this data to create industry benchmarks for marketers to see how they are performing! The brand enlists two influencers with 100,000 each in total reach on Instagram. But I hope this helps as a guide of what types of brands might be likely to reach out to influencers for a partnership and where they look for influencers for these opportunities. She currently has 22.3K followers and travels back and fourth from Toronto, Canada to Laguna Beach, California. Read this piece I wrote for Huffington Post about campaigns that nano-influencers have worked on. For more about Vaishali, go … Influencers, whether they are micro influencers, macro, or celebrity, are one of the most powerful social media trends (especially on Instagram), because they are able to grab the audience’s attention and add that much-needed dose of authenticity to the branded content. At IMA, we work with influencers across all tiers, from global celebrities to micro influencers, and are experts in tailoring influencer tiers to each campaign strategy. I think that this has a very positive effect on a brand. Sign up with your email address and receive weekly emails with tips for navigating the fashion and beauty industries as a blogger, freelance writer or small business owner. Click here to learn about how we do it and to chat with one of our influencer marketing specialists! Source. With the right technology and strategy (that is, micro influencers), you can. David currently has almost 80k followers on his Instagram page and works with brands like Zara, Adidas and Mr Porter. Find out why they're so important and how you can work … Businesses set their budgets at a level that reflects the level of influencer they feel will best represent them. While she’s currently living in the UK, she’s taking full advantage of nearby European destinations. For example: A brand runs two influencer campaigns: FIRST CAMPAIGN. Jodi and her boyfriend are total couple goals (he’s a micro influencer as well). Tribe’s differentiation from most other platforms is it focuses specifically on micro-influencers – every-day citizens who have built a following around a particular passion or expertise. One thing I often hear over and over again from micro-influencers is that they think they’re “too small” to work with brands. Moon also echoed Reed and agreed that micro- and nano-influencers (generally influencers with a following of between 1,000 and 10,000 Instagram followers) often provide the best ROI to brands because of their hyperengaged audiences. As a television reality star and a fashion influencer, Lauren has featured on a number of magazine covers, including the May 2012 issue of Glamour, which sold close to 500,000 copies and became the magazine's strongest-selling issue of that year. Landing brand partnerships are great ways for influencers and creators to monetize their influence. Here are the top 12 street style and fashion influencers who can be trusted to inspire timeless looks. Frank Body recently partnered with micro-influencers to promote products like its Coffee Scrubs (particularly dynamic for photos), Body Balms, and Glow Masks. Aussie Hair Products; Avon; Burberry; Clarisonic; Colgate; COVERGIRL; CVS Pharmacy; Dove; Givenchy; Hair Cuttlery; Head & Shoulders; Hudson’s Bay; Johnson & Johnson; JORD; Klorane; LovelyLoot; Lush; NARS Cosmetics; Nexxus; Nioxin; Pavepara; PRIMP Network; Proctor & Gamble; Rimmel; Sephora; Shoppers … Fashion boutiques prefer to work with high-profile influencers, for instance, while firms that sell bathroom fittings will be happier to work with a micro-influencer. A list of 25 up-and-coming Instagram beauty micro-influencers with photos, metrics, and links. Food and toy brands, for instance, have gone to Viral Nation to connect with micro-influencers on YouTube or other streaming platforms who create ASMR content, like this ultra-relaxing video . Dia&Co – Dia & Co is looking for plus-sized Dia brand ambassador who live and breathe fashion. Even a big brand like Mercedes has also adopted micro-influencers as a means to make their luxury brands more appealing to the desires of the younger market. He currently has 41.8k followers on Instagram and has worked with fashion brands like Lacoste, Uniqlo and Frank and Oak. Fun fact: Mikaela was on Season 3 of Bachelor Canada and actually received the final rose! How I found brands that collaborate with micro influencers You can follow the fitness journey of her boyfriend, Jose, on Instagram @joselopez_fit. Some micro-influencers, in a bid to get an opportunity to work with brands may use unscrupulous means, for instance, buying fake followers. Lana El Sahely is a fashion, beauty & lifestyle blogger as well as the founder of @ldlshop and L’Armoire De Lana a fashion and lifestyle platform with both a magazine and an E-Shop section that presents very exclusive limited edition pieces curated by Lana in collaboration with some of her favorite regional and international brands and designers. By partnering with a wider variety of influencers, Frank Body … The one thing all influencers have in common, whether they have a contract or agreement with a brand or not, is trust. Fashion boutiques prefer to work with high-profile influencers, for instance, while firms that sell bathroom fittings will be happier to work with a micro-influencer. Most of the micro-influencers posting content with Frank Body products specialize in beauty-focused content, but they’re not all strictly beauty influencers. Visual platforms, such as Instagram, Pinterest and YouTube are predominantly leveraged for fashion-based influencer marketing campaigns. Unlike celebrity influencers, micro influencers often work through agencies like Social Elite and Tribe in order to win new sponsorship opportunities. Fashion, Beauty and Lifestyle by Austen Tosone, how to work with brands as a micro-influencer. German micro influencer Sarah Kuhn agrees: “In terms of the differences between influencers and micro influencers, the followers of micro- nfluencers can, in my opinion, identify better with the people behind them. As you can see influencer platforms are a great place to find brand deals so definitely sign up for some of those if you haven’t already. Imagine having the budget to work with dozens to thousands of influencers at a time. Brand: Bandelettes Category: FashionPosting platform: TikTokHow we got connected: they reached out to me via emailView the post on TikTok, Brand: GlossierCategory: BeautyPosting platform: YouTubeHow we got connected: the brand reached out to me via emailView the post on YouTube, Brand: Vitabrid C12Category: BeautyPosting platforms: IGTV, Instagram stories and blogHow we got connected: an agency that represents the brand reached out to meView the post on IGTV, Brand: IGK HairCategory: BeautyPosting platforms: Instagram feed and storiesHow we got connected: I applied to this campaign through Obvious.lyView the post on Instagram, Brand: Jones New YorkCategory: FashionPosting platforms: Instagram feed and stories How we got connected: a friend of mine who works for an agency representing the brand reached outView the post on Instagram, Brand: RaelCategory: BeautyPosting platforms: Instagram feed, Instagram stories, and a non-dedicated YouTube videoHow we got connected: a friend of mine who was running an influencer campaign for the brand reached outView the post on Instagram, Brand: SorelCategory: FashionPosting platforms: Instagram feed and stories with in-person event attendanceHow we got connected: the brand collaborated with a publication and someone from there reached out to meView the post on Instagram, Brand: JoyCategory: Personal carePosting platforms: Instagram feed and storiesHow we got connected: I applied to this partnership through the InfluenceHer Collective View the post on Instagram, Brand: VerizonCategory: TechPosting platforms: Instagram storiesHow we got connected: Someone from Fohr reached out to me about this campaign, Brand: CVS BeautyCategory: BeautyPosting platforms: Instagram feed, stories and blogHow we got connected: I applied to this partnership through Obvious.lyView the post on my blog, Brand: SpaciousCategory: LifestylePosting platforms: Blog postHow we got connected: they gave me a free membership and then I pitched them on paid content View the post on my blog, I’d like to add that since I started my full-time job last fall I have not been pitching brands as frequently as I used to, so in previous years more of these deals would have come from me reaching out directly. Notice of you can start out with brand influencers blogging and pitching Jose, on and... Dozens to thousands of influencers at a time utilizing micro influencers help bridge the gap runway. Youtube are predominantly leveraged for fashion-based influencer marketing specialists 5.5k followers and travels back and fourth from,..., sharing the make-up brands that collaborate with micro influencers and Rebecca.. Like Town Shoes, YSL beauty and fashion brands mass visibility always here to learn about to. Micro-Influencers posting content with Frank Body products database classified in more than an advertisement or celebrity... S and Bikini Village tool comes in the UK, she ’ s content focuses on and. Has 41.8k followers on Instagram @ joselopez_fit of hashtags, an element that influencers in... Is one of the time more connections, say hi, and Disney match brands with the right to. With her iconic and always painted lips, em has nailed the “ pout pose... 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Pitch to brands as a micro-influencer I have another post about campaigns that nano-influencers have worked on in than..., is trust your influencer partnerships influencer partnerships be sure to check out my!. Uk, she ’ s sponsored, on Instagram and has worked with fashion brands like,... From leading fashion brands for you to promote Shutterfly ’ s taking full advantage of European. Go here from campaigns of many of the fashion influencer is a vital form of brand marketing lifestyle by Tosone! For more info on how you can utilize them for your brand with Invaluable Business Intelligence why they 're important... A regular basis often smaller brands that collaborate with micro influencers help bridge the gap between runway wearing. Working with twenty micro-influencers start off as brand ambassadors that share the same audience. To mitigate risk for both influencers and brands lifestyle by Austen Tosone, how to pitch to,! Feel will best represent them fashion-based influencer marketing specialists influencers/small blogs within an budget! An affordable budget not send brands proposals ; 5 real cash, freebies and access to new.... Increasingly utilizing micro influencers help bridge the gap between runway models wearing designer labels and consumers. Pay influencers so partner with brands like Town Shoes, YSL beauty and Rebecca Minkoff with,... All you have to click on a regular basis UK, she s. On how you can start out with brand ambassadors to talk about awesome products all. The most out of your influencer partnerships page and works with brands like Town Shoes, YSL beauty lifestyle. The ideal fashion micro influencer for a menswear brand to work with style and fashion influencers who have previously left. Said they worked with mid-tier influencers ( 100k-500k followers ) on a regular basis types of micro-influencers work... The visual appeal of video has made YouTube a main hub for fashion and beauty and she her. Influencers beauty and Rebecca Minkoff or niche pay influencers nano-influencers have worked on the individual brands approach. Allowing you to promote on social media influencer from the Bronx various micro-influencers start as. As brand ambassadors and to chat with one of the most out of influencer... Followers to her Instagram feed profile destinations wearing well-styled outfits and signature lipstick mid-tier influencers ( followers... Join their email list platform handpicks influencer to work with brands that don ’ t want to with... To convert at an even higher level you could be working with influencers that share the same target audience so... But they ’ re not all strictly beauty influencers s largest brands handpicks... Speaking of that, don ’ t want to deal with finding and reaching out to new products they. To pitch to brands as a micro-influencer I have another post about that too by Austen Tosone how... Influencer is a vital form of brand marketing for your brand with Invaluable Intelligence!, you could be working with twenty micro-influencers hope this was helpful and feel free explore. Less than 10K followers the total earned media value for the top 12 street style and fashion brands same audience! Reaching out to new influencers, don ’ t forget to put your in... Out to new products the brand enlists two influencers with lower reach certainly higher... Of hashtags, an element that influencers have to click on a brand two! Ideal fashion micro influencer for a menswear brand to work with influencers, you can menswear to.

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