10 Things Every Outreach Email Needs to Have and Every Influencer Wants to See Posted by Sasha Galkin on January 2, 2014 in Content Strategy Be the first to comment Follow these guidelines for a perfect first email to an influencer, from a smooth opening to … If that sounds like a dream come true and you’re ready to leave Email Hell, get started with Trend for free now. Aaron’s email is short, easy to read, clearly states why Aaron is reaching out to the influencer, and it includes a clear call to action at the end of the note. Exclusive interviews. The bulk of your email should detail the influencer partnership itself. First of all, the subject line tells them there is an opportunity to collaborate. There are several ways in which you can do your influencer outreach, but direct influencer outreach is the most common method. You should always avoid spammy subject lines like “Open Now”, “Act Fast”, or “Once in a Lifetime Opportunity.” Emails with these subject lines are often sent directly to spam where the influencer will never see them. Use this formula to write an effective influencer collab email: What you’re offering. Influencers are busy, and sometimes, they may forget about your email before they have a chance to respond. Keep your email less than 100 words or nobody will read it. A catchy subject line that makes them want to read your email … We match you with a shortlist of qualified, experienced influencers who reach out to you. Don’t try selling carpet cleaners through someone like Selena Gomez. They may be busy on the day you first reach out, but if you wait a few days before sending them another email, you might catch them on a day when they are less busy. Don’t feel disheartened if an influencer doesn’t reply to your collaboration email within 24 hours. In fact, simple, clear subject lines can get high response rates. There are plenty of fish in the sea. As a result, people don’t get to see the complete context of your subject line and may ignore your email. Here we go. Influencer marketing is a super-effective area to get results easily and has a potential of catching the intended customers rather than trying to hope the organic customers proceed. Email subject line when following up after a meetup. Here are some more influencer outreach tips: Tell them what you have in common , whether it’s a shared interest in vegan food, a common audience that’s passionate about new … Get our weekly newsletter for eCommerce marketers and founders. You might need to spend a little money translating an email, but this shows the influencer you put thought into the message. After analyzing your open rates, you can start optimizing emails for the reply rate, and if you have links in your emails, you should measure click-through rates. Brand case studies. To Promote Your Product Offer for you: n% share in the profit Benefit – An email with this subject line helps in attracting the influencer if you are presenting the reasonable share in the profit. If your pool of email addresses is too large to edit email by email, you can cut the process short with template variables. Instead of fishing for leads, get them in your inbox and have your pick of the litter. Step #3: Craft the perfect outreach email. While many subject lines can be effective, it’s important that your subject line indicates what’s included in your email. If you want to sell more stuff in Poland and reach out to Polish influencers, you better write that email in Polish. Yes, it’s harder than just finding an email address but these templates, best practices, and suggestions should help smooth out the process. Please, oh please, don’t borrow an influencer collaboration email from the internet. 5. So be sure to personalize and avoid copy and pasting on your collaboration email. Check out our influencer marketing toolkit and get a free budget calculator, influencer posting guide, campaign performance tracker and more! There’s proof this works, too; a study by Return Path discovered that subject lines of 49 characters or less were opened 12.5% more often than those emails which had subjects of 50 characters or more. The 10 most helpful influencer collaboration email subject line templates 1. Don’t expect an influencer collaboration to boost your sales overnight. Once you have done the research and you've successfully started engaging with your identified influencers, it's finally time to write that email. For every $1 spent on influencer marketing, you earn $23 back. Try not to spend too much time writing your subject lines. Okay, onto the good stuff. You’re probably reaching out to a young, hip influencer. For brands embracing influencer marketing, the best resource available today is a good outreach email. “Will the influencer demand weird terms?”. Write a subject line that sums up the purpose of your email. 35% of email recipients open emails solely based on the subject lines. It boils down to which brands. Otherwise, you’re putting your marketing budget at risk. Influencer marketing is on the rise, and it’s not showing any signs of slowing down. Here’s the truth: personalized emails get more results. If you’re not a fan of writing emails until your fingers bleed (and we don’t blame you), consider using an influencer marketing platform like Trend instead. Provides value. Body: For example, you can send influencers your product and ask them to write a review. Just for reference here are some projects I’ve worked on – just to let you know I follow through and am serious about making this work: [links to projects]. How do you want this collaboration to work? If you’re interested, we can set up a phone call this week to discuss starting a collaboration that would bring value to both our audiences. Chances are, you won’t be the influencer’s first collaboration offer, so they’re familiar with the terminology and … I sent you an email last week about [project] that I think could be beneficial for us to partner up on. If you’re not interested, no worries, but I would appreciate it if you could let me know! That includes understanding what you want the influencer to say, and not say. So, if you want an influencer to notice your email (and you probably do), you’ve got to write an eye-catching subject line. Ends with action steps. While you don’t want to pester anyone with too many emails, one or two follow-up emails can remind them of your initial note without being annoying. Influencers need, at a minimum, 2,000 followers to be worth your while. No matter what language you’re speaking in, use jargon or slang. When you begin analyzing email metrics, you should start by looking at open rates. 3 best influencer outreach email examples of all time 35% of email recipients open emails solely based on the subject lines. Copied and pasted emails that are too broad end up overlooked, deleted or, god forbid, reported as spam. While getting the influencer to partner with you is the main objective, any kind of response is better than silence. Personalised email. Picture it: you’ve found the perfect influencer. 3. First section shows that she’s researched the journalist and provides a smooth transition into the content being pitched. How you’ll provide value to the influencer is the most important part of your first email. A formal-sounding letter will put them off immediately. You’ve heard the term influencer outreach thousands of times before. Everybody else is using them, so guess what? Internet marketing is an extremely dynamic field, which is evident by the number of different tools, strategies, and trends which are experiencing constant changes. Tip 1: Quick Response. WANNA COLLAB WITH US? This would reflect your humble and responsible attitude toward … They’ll get something for free, and in return, their followers will learn about your product. There are numerous influencer outreach email tips out there. Craft an irresistible email. So your influencer outreach email looks like this: Dear Mrs. Jasmine Corley, We would be extremely grateful if you agree to collaborate with our X Company. Influencer Collaboration Email Template. Lets start from the beginning. “Enough” is a hard number to pin down. Misleading subject lines might get high open rates, but they will annoy your target audience and negatively impact your conversion rates. In addition, some influencers may respond to emails at different times of the day than others. Influencer Marketing is great once you get the hang of how to do it effectively. Resist the temptation to use templates. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. The offer you make when reaching out to a blogger or social media influencer to initiate a collaboration will depend on many factors. In our digital lives and real lives. Come out of the gates with how this relationship is good for the influencer. Behind every great influencer marketing campaign is a great relationship, and as every marketer knows, a first impression is a lasting impression. This sounds like a lot, but we’re living in a tl;dr kind of world. Make sure every influencer email is backed by a solid campaign strategy. If an influencer doesn’t meet your criteria, move on. If you’re nervous about influencer outreach, take a deep breath. Advertise on Their Website All rights reserved. Subject line effectively conveys the content of the email, creates a curiosity gap, and is witty. As a result, the first email should capture the influencer’s attention and make it easy for them to respond to your note. This sounds more appealing for influencers as it implies better perks and a longer term partnership. Builds familiarity with your prospect. Pitch is not unnecessarily lengthy – it concisely explains the project and puts the focus on the journalist’s audience. Hook them with the subject line Let’s break down the above email to make sense of why this works so well. 82% of consumers said they’re very likely to follow an influencer’s suggestions. Depending on the form of the meetup and the time spent communicating with your contact prior to emailing him/her, you can go either casual or polite with your follow-up email subject line: | APEACH X INFLUENCER COLLAB Are you interested in collaborating with A.PEACH? Oh, and we shouldn’t have to say this, but please: proofread your stuff. ❸ Invite them to become a brand ambassador. Let your prospect brand influencer feel your sincerity in collaborating with them. If you can get them to respond to your email and tell you why they’re not interested, you’ll be better equipped to reach out to them about other opportunities in the future. This personalizes the message and grabs their attention. But do you know what not to write in your outreach email subject line? Something like, “Melanie, we’d love to work together” or “Your followers will love this product, Melanie” will get an influencer's attention. Influencers know when you’re being lazy and copying other people’s emails. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. The primary objective of your first email should be to start a conversation. You’ve put a lot of love into writing this email. It ain’t a good look. 1. Don’t be afraid to get quirky or funny here—subject lines are supposed to be cool! 3. Writing a phrase that will make it clear for the recipient what specific steps he should take next such as: email you back, check your website, contact you on Facebook, or give you a call. At least at first. Influencer marketing takes a lot of effort, but it’s worth it. Pique the influencer’s interest by including their name in the subject line. The crucial thing is to customize your brand pitch. Mention specific posts that show this. Your recent post [blog topic] really resonated with me. Whether you are just getting started with influencer marketing or already have your program in place, this guide gives you the tools to get the return on investment your C-level will love. This is where the content of your email comes into the picture. Your third email could look something like this: I wanted to check in one last time and make sure you don’t miss out on [influencer marketing opportunity]. I thought it was something my audience would appreciate, so I shared it with my social media and email subscribers. Instead of using a bland, templated email to contact your potential influencers, write it yourself. The campaign deets. Hi (Influencer Name), My name is (name), I work for [name of the brand]. GRIN also recommends this free guide: How to Get ROI from Influencer Marketing. Easy, right? Once a blogger or influencer has expressed interest in working with you, it’s time to determine an appropriate offer. As a result, it’s critical that you start off on the right foot with an exceptional outreach emailing strategy. Reach, engagement, or sales? There’s nothing more awkward than rescinding a partnership because you did research after the fact. 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